Employer branding is a company’s ability to differentiate and promote their identity to target audience. It is a process by which organization creates an internal and external image of the company.
Candidates nowadays have the freedom to pick and choose which employers and profiles to pursue. In fact, it is expected of a potential candidate to do a little research on the background of the business.
As the line between marketing and recruitment blurs, organizations are becoming bold and authentic, sharing “what is it really like to work here”.
How to build an Employer’s Branding:
- Website (career section):
Highlight EVP (Employee value proposition) offerings provided by the organization to the employees for their skills, experience and capabilities. Also, provide credibility by showing employee testimonials, videos etc. Along with this do focus on detailed Job Description.
- Social Media:
Majority of employees use social media to know about job opportunities. Social media provides an opportunity for candidates to interact with the organization. So, promote your organization where your candidates are present.
- Employee Advocacy:
If the current employee doesn’t believe in employer brand, then no one would. Employees are the brand ambassador of your organization. So, make sure your benefits are fair. Build an environment that is open and welcoming to new ideas.
- Fun activities at office:
Employer’s should make an effort to ensure that employees are happy and enjoy being in office, this would also help them in performing better. Fun activities should be organized on a regular basis, organize competitions, events & festival celebrations with the team. This would not only create a feeling of goodwill but also benefit business in a plethora of ways.